What should we send and when? (aka building a comm flow).
Map questions and barriers by stages.
Keep. Stop. Own. Create.
Nope. Link a GIF instead.
Delivering value where they are.
Map questions and barriers by stages.
Add, don't subtract.
Plan in quarters, curate, reuse.
Never assume affinity from identity.
Alternate with info or try a weekly drop.
Stories connect. AI just helps.
Sharing the before, after, and inner stuff.
Show up where they are.
A strong welcome, then be useful.
Consistently share what you do best.
Start with data, then try a pilot.
Sell the universe, not the book.