Should we use Title Case or sentence case in our subject lines?
Sentence case gets my vote, here's why.
How do you build a content strategy?
Audience → Promise → Pillars → Content → Distribution
How do I balance my personal brand and my employer?
You owe your employer integrity, not invisibility.
Should we use a fictional sender name for consistency?
No. Prioritize recognition and don't lie.
If knowledge isn’t a differentiator anymore, what is?
Market the learning, not the knowledge.
What should we send and when? (aka building a comm flow).
Map questions and barriers by stages.
