Higher ed strategist and speaker.

Hi! 👋

I’m Day. I’m a mom in love with my son, Romeo. I met my husband in high school and we’ve been partners for 16 years. I’m a Latina woman (she/her), born in Venezuela, raised in six countries, and newly Canadian. I speak Spanish, English, German, and I’m learning French. My family is committed to reducing our harm on this planet. I’m most proud of our certified wildlife-friendly backyard and our choice to live car-free.

Work

I’ve been a marketer since 2007. I started in the automotive aftermarket industry and moved to higher education in 2011. I’ve built my career around getting people to do things. My expertise is the psychology and strategies that compel audiences to act and the tactics to create barrier-free paths for those actions — whether external (enrollment, fundraising, engagement) or internal (alignment, collaboration, leadership). I share everything I know through my talks, my work, my podcast, and my newly co-authored book about email (coming soon!).