I love my work.
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I'm an AVP at SimpsonScarborough.
My job is joy. Joy for the work, joy in each other, and joy for higher ed. As AVP of Marketing & Community, that means showing off the care and creativity my colleagues bring to every client, and bringing the people in our industry together, so no one feels alone in their challenges — or in their purpose.
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Stuff on the side.
I run workshops and webinars for institutions. Go to the Talks section to see my topics. Depending on my availability, I also take up consulting projects. What I’m best at is simplifying the complex, and helping your team make things happen.
Things I’ve written.
When I worked at Ologie, I wrote some Insights.
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![Quote by Dayana Kiblds, Vice President of Strategy, with a photo of a woman laughing and holding a microphone. The background features a pattern of orange and beige overlapping circles.]()
What does it mean to be Latina? (And what that means for universities.)
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![Abstract background with various pastel and vibrant color shapes, including circles and polygons, overlapping and outlined in white.]()
People still believe in higher education. So why doesn’t it feel that way?
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![A quote on a pink textured background reading, 'Looking smart is easy, but knowing your work inside and out is what sets you apart.' by Dayana Kibilds, Vice President of Strategy. The quote is accompanied by a photo of a smiling woman with curly gray hair, wearing a dark top.]()
How I don’t use AI as a strategist.
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![Counselor supporting a student.]()
FAFSA is a mess — but don’t delay your yield
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![Image showing different stages of the recruitment funnel and a roller coaster of emotions.]()
Adding empathy to your enrollment marketing communications
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![Image of a phone showing the word "Threads"]()
Our take on Threads and how to start using it for higher ed
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![Illustration of a woman looking at a phone.]()
Starting a long-term relationship (a.k.a. the college search process)
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![Illustration of a messy path turning into a clearer one.]()
Your content: The most ignored barrier to education
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![Icons of an email on desktop and mobile.]()
Write emails people will read
