My bet is yes.

You share an audience. Act like it. (Even when they don’t).

Meet people in moments they already want to share.

Ask for a pilot.

Try a Wiki, blog, or AI assistant.

Sentence case gets my vote, here's why.

Forget your nudges. Deliver value.

Audience → Promise → Pillars → Content → Distribution

You owe your employer integrity, not invisibility.

Here are my 12 musts.

No. Prioritize recognition and don't lie.

Show contribution not activity.

Full value ≠ full length.

Tie it to goals they care about and make it easy.

Market the learning, not the knowledge.

Focus on what's useful over new.

Give prompts → Comments-only → Meet

Keep. Stop. Own. Create.

Nope. Link a GIF instead.

Delivering value where they are.